Here, you can see the results of taping the words "You Fool" to a container of distilled water. Interestingly, the pattern made by "You Fool" was almost identical to the pattern that emerged when heavy metal music was played. Masaru Emoto wonders in his book whether perhaps heavy metal musicians look upon people as fools.
Another instructive set of pictures showed the amazing difference between the crystalline patterns evoked by the words "Let's do it" and the patterns produced by "Do it!" The "Let's do it" crystals were like beautiful snowflakes. The "Do it!" water did not crystallize at all.